Sunny Leone’s condom ad for Navratri calls for controversy

A condom brand roped in Sunny Leone, and advertised mentioning Navratri festival, has run into controversy, hurting religious sentiments

Sunny Leone's condom advertisement. Image Courtesy: Twitter
Sunny Leone's condom advertisement. Image Courtesy: Twitter
Sunny Leone has found herself amidst controversy with her latest association with a condom brand. As the state of Gujarat gears up for nine days of Navratri festival, a hoarding in Surat, featuring a condom brand having Sunny Leone in the ad, reads, ‘Aa Navratri ramo, parantu premthi (play during this Navratri, but with love).’ Instead of playing ‘garba’ and ‘dandiya’ according to the tradition, the Sunny Leone poster seems to encourage lovemaking. According to some figures, sex in teenagers increases during the time of Navratri in the state of Gujarat. Hence the brand makers would have ideated the condom brand ad, playing with words and featuring Sunny Leone in it.

Sunny is the brand ambassador of the condom brand and the advertisement has faced a lot of flak and controversy, with several blaming that the promotion has hurt the religious sentiments of many people across the country. Reportedly, people are protesting and asking to pull the hoarding down. Sunny Leone is not new to all the hullabaloo surrounding her life. Controversy always finds its way with the ‘Jism 2’ actress. Before this controversial condom ad, Sunny Leone’s newest item number, ‘Trippy Trippy’ in Sanjay Dutt-starrer ‘Bhoomi’, was censored majorly by the Central Board of Film Certification (CBFC) aka Censor Board.

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