Aishwarya Rai Bachchan’s steamy portrayal in ‘Ae Dil Hai Mushkil’ is earning her a lot of praise. But it looks like her age is proving to be a hindrance in her brand endorsement career. Industry buzz suggests that cinema star Aishwarya Rai Bachchan may have to let go of a hair care brand which she has been long associated with, reasons unknown. Priyanka Chopra, the current popular celebrity face in the international markets, has apparently been approached by the conglomerate to become the new ambassador, thus replacing Aishwarya Rai Bachchan. It is being said that Priyanka Chopra has increased her fees after all the international recognition and popularity. Despite that the brand seems to be ready to pay a hefty price to rope in a younger face for their product.
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Aish comes off as snooty wooty, kiss my ring. Priyanka comes off as hi there, let’s chat.