Will Befikre recover its big budget in first week?
Made at a whopping budget of Rs 70 crore, it remains to be seen if Aditya Chopra directed ‘Befikre’ can recover its costs and turn into a profit making Bollywood film in the first week itself
Ranveer Singh and Vaani Kapoor have been promoting ‘Befikre’ shouting from the rooftops as it hits the screens today. Aditya Chopra is back as a director after nine long years and allotted a budget for this lively love story a whopping Rs 70 crore. Buzz is that the production cost was Rs 55 crore while the amount spent on publicity is Rs 15 crore. So it is only natural to wonder if ‘Befikre’ will manage to recover such huge costs in the first week itself. The Bollywood cinema has almost reduced to a one or two weeks wonder. Movies can either make their profits during such a short time or can spell doom for its filmmakers. ‘Dear Zindagi’, the last big ticket release at the Box Office, barely managed to collect Rs 57 crore at the end of two long weeks. Hence it is questionable if ‘Befikre’ will be able to beat the Shah Rukh Khan starrer at the ticket windows in the first week itself or not.
‘Befikre’ celeb Ranveer Singh has become one of Bollywood’s much sought after actors. But it remains to be seen if he can pull in crowds in large numbers to the 2,900 screens allotted to the movie and make ‘Befikre’ a profitable venture in week one or not. A lot is riding on this big budget romantic flick based in Paris, which needs to make much more than Rs 70 crore to turn ‘Befikre’ into a profitable venture!
