Shah Rukh Khan’s unique promotional strategy for Zero in 2018

Shah Rukh Khan wants teasers of his dwarf film with Aanand L Rai, ‘Zero’, to be released in parts throughout 2018 as a unique promotional strategy

Shah Rukh Khan surprised his fans on January 1, 2018 as he released the first look and teaser of the much talked about dwarf film ‘Zero’. Directed by Aanand L Rai, the first sneak-peek of the dwarf movie gave a befitting start to the year and it seems like ‘Zero’ will continue to make news till it releases, in December 2018. Apparently, Shah Rukh Khan and the team have shot for several teasers and promotional content for ‘Zero’, making sure that the film remains in the news throughout the year. Fans will be fed with occasional glimpses of ‘Zero’ wherein SRK plays an entertaining dwarf and is accompanied by Anushka Sharma and Katrina Kaif. ‘Zero’ is scheduled to release on December 21, 2018 and promises to be a massy entertainer.


Here’s what Shah Rukh Khan is up to after dwarf film