Ever since Aamir Khan’s contract as the mascot of the Incredible India campaign was not renewed, speculations were rife as to who would fit into the shoes now. Aamir Khan has been the brand ambassador of the campaign since almost a decade, and celebs like Akshay Kumar, Amitabh Bachchan and Deepika Padukone were rumoured to replace him.
The latest buzz is that Amitabh Bachchan and Priyanka Chopra have been zeroed in as the face of Incredible India. Both the superstars have a huge list of achievements to their credit. Veteran actor Amitabh Bachchan is also the brand ambassador of Gujarat Tourism and Priyanka Chopra has earned a name in Bollwood, while also being awarded internationally for her talent.
Although all the government machineries have denied anything to do with Aamir Khan’s dwindling popularity due to his rising intolerance in the country comments, sources in the know say that that’s what has worked against him.