Irrfan Khan comes across as one Bollywood star who has little liking for promotions and publicity but has to go with the entertainment industry norms. Almost all celebs and cinema world stars hard-sell their Bollywood movies. Sharing his opinion on the back to back promotional activities, Irrfan says, “Promotions are the need of the day. Today, you need to promote your film and it has become a part of the job. It is not in my opinion to do it this way but since you want your movie to be shown to everyone, one has to do it.” The actor was recently in Singapore to promote his international film ‘Inferno’ in which he stars alongside Tom Hanks. Back in Mumbai, Irrfan Khan has been busy with promotions, publicity and press conferences for his next Bollywood movie ‘Madaari’.