Trust Aamir Khan to come up with the best marketing gimmicks to promote his Bollywood movies. For his December release ‘Dangal’ too, the celebrity actor has already started hosting specials screenings. Very first, it was the cast and crew who saw ‘Dangal’ and producer Siddharth Roy Kapur went on singing paeans about Aamir Khan. He even reviewed ‘Dangal’ in his own style. Veteran actress Shabana Azmi saw ‘Dangal’ recently on her birthday and tweeted about the cinema calling it ‘outstanding’. In a quirky publicity move, Aamir Khan has apparently hosted several screenings of the film at home as well, inviting close friends with their honest opinions. A positive word of mouth has already spread about ‘Dangal’, giving the film a momentum months before its theatrical release. In its promotional stage, ‘Dangal’ is said to be starkly different from another wrestling drama ‘Sultan’, which released earlier this year.
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