Uber, the ridesharing app, announced the appointment of Virat Kohli, captain of the Indian Cricket team as its first brand ambassador in India, a first of its kind initiative across the Asia Pacific region. Sharing a common vision of empowering people and communities, this partnership will see Uber and Virat Kohli join hands to underscore the company’s commitment to serve billions in the country, in the years to come.
Commenting on his association with Uber, Virat Kohli said, “As a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. It’s great to see how the company is using technology to revolutionise the way people move around cities and is empowering millions by creating economic opportunities. I am very excited to join hands with a company that is so committed to people and cities they operate in.” Uber India’s association with Virat Kohli will lay the foundation for a host of brand-led interventions in 2018. Besides being the face of the brand, Virat will be actively involved in a series of innovative marketing and customer experience initiatives to be rolled out by Uber India.