In the past ten months, Vidya has not only signed as many as nine new brands, but most of her old endorsements have renewed their contracts with her. Like Vidya has been endorsing Nihar hair oil for the last eight years and Catch Spices for five years now. Vidya is undoubtedly a popular face in the world of advertisement and her list of endorsements include Nihar (Marico), Xpert, Unwanted 21, Akshaya Gold, Senco Gold and Diamonds, Muthoot Pappachan Group, TKK Prestige, Ajay Care Toothbrush and Paste, Boroline, Darshan Agarabati, Catch Spice, Signature Global, Safed, StayHappi and Vwash. Vidya is not the one to go on a signing spree when it comes to brand endorsements. She researches the brand under consideration before giving a go ahead and signs on the dotted line only when she believes and trusts the product.