Shah Rukh Khan says no trailer for Dear Zindagi

Instead of having a trailer launch for Gauri Shinde’s Alia Bhatt, Shah Rukh Khan starrer ‘Dear Zindagi’, the makers will release small video units

Shah Rukh Khan, Alia Bhatt in Dear Zindagi
Shah Rukh Khan, Alia Bhatt in Dear Zindagi

The makers of ‘Dear Zindagi’ released the first look of the film featuring Alia Bhatt and Shah Rukh Khan yesterday. Planning a different marketing strategy this time around, there will be no trailer for ‘Dear Zindagi’. Director Gauri Shinde reveals, “We have decided not to go the usual route for ‘Dear Zindagi’. We will be releasing many smaller video units titled ‘Dear Zindagi Take 1’, Take 2 and further on. It was Shah Rukh’s suggestion that we invite the viewer bit by bit into the experience of ‘Dear Zindagi’. Some people believe that trailers should clearly tell people the story of the film. But I believe that promotions should be such that the viewers would want to see the film and find out all about it.” ‘Dear Zindagi’ is ready to release on November 25.


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