‘Kaun Banega Crorepati’ (‘KBC’) has become synonymous with Amitabh Bachchan, whose presence as the host gives an iconic touch to the TV show. As he gears up to grace the ‘hot seat’ yet again, with the ninth season of ‘Kaun Banega Crorepati’, the actor reveals the reason why he keeps coming back to host the TV show. “‘KBC’ gives me an opportunity to meet and connect with several people of this country. I know the kind of hardships that young women go through in India. And if we can convey their message through this game in some way, or be of assistance to those who have defied all norms which have been pressurised upon them, that makes me keep coming back to the game all the time. I think that is a great feeling,” says Bachchan. ‘KBC’ will be aired from Monday, August 28.