Amitabh Bachchan believes in modest promotions for TE3N

Amitabh Bachchan at TE3N promotions
Amitabh Bachchan at TE3N promotions

Amitabh Bachchan will soon be seen in Ribhu Dasgupta’s thriller ‘TE3N’. The Bollywood actor has been doing little promotions for the movie which releases this week. So far Big B has stayed away from promoting his movie on any TV shows, a norm these days, or even indulging into major promotional gimmicks. “I believe that the kind of people we are, for us, this much promotion is enough. We are not those who can indulge in huge promotions. I appreciate those who promote their films on various TV shows because TV programmes are very popular. Somewhere there is a connection with the audiences when they make an appearance on shows. However, I felt what we would talk about, if we took ‘TE3N’ to a TV show. I am hoping that people appreciate this move of ours,” says Amitabh Bachchan. In a unique promotional strategy, away from all the celebs and cinema world hullabaloo, the team of ‘TE3N’ had invited fans to design special posters for the Bollywood movie.

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